They made it black and red (manleh!), used the word 'zero' instead of 'diet', and even threw in James Bond (who I could have sworn was just promoting the film. I barely realized they were shilling a drink). And still the odd, male targeting of a perfectly regular, low-sugar soda continues. It's amazing the amount of gender-stereotyped, hypermasculine bullshit you can fit into thirty seconds. To wit (possibly NSFW):
So this woman and man have just had sex, which, if you didn't catch it, was the point of the bare ass shot after she got out of bed and said she was going to take a shower - you know, so she can smell like cherry blossoms and marshmallow again. At that moment, her parents arrive. But while the mother (we assume? Since they don't bother to name her) gets a second in the background, only 'The Daddy' is given a title and is focused on in the shot, as he is the keeper of his daughter's sexuality and would apparently blow a gasket if he knew that his 'pumpkin' had had some big, smelly man in her vagina. (The partner also gets a title as 'Our Hero'. We won't bother to name the women. Just call them 'you there'.)
So the big, smelly man escapes SAS-style, but not before tidying her room and securing her admiration. Now, with all traces of sex duly washed away, she's free to greet her father while pretending to be a virgin. Because for women, virginity: good; sex: bad. But if you're a man: sticking around to meet the parents: bleah; sex: rawr; Coke Zero: arooooo.
In the full version below, Daddy is already pissed off for some unknown reason and finally manages to force his way into his daughter's apartment, where he then stands before her threateningly with clenched fists. Because nothing says 'healthy relationship' like a father who appears about to attack his daughter because she just had sex. And notice how many men are - consecutively and uninvited - violating this woman's space: a bunch of strange men in uniform and her own father. That right there is a great message. Seriously. They should show this in schools.
(Update: I'm editing to include below a comment response in the body of the post. It's my answer to a reader's comment, which you can find in the comments section:
Well, if the message has been sacrificed to the laughs, I accept that responsibility. So let me clarify: the message is that this notion that women's sexuality is owned by the men with whom they interact - by their fathers, husbands, partners, brothers, sons, pastors, strangers - is a destructive one, and shouldn't be celebrated or made light of to sell soft drinks.
It is the same notion responsible for purity balls and the fetishizing and commodification of women's virginity, and further, to the shaming of women for engaging in sex and the inclination to punish them for it, whether by legally removing their reproductive choice or other means. It is the same one that leads to the sexual abuse of girl children by fathers who think it is their rightful place to take their daughters' virginity; to the abuse of sex workers by pimps who appropriate their bodies and pocket the spoils; to honour killings of women who have been raped or who have simply dared to express their sexuality. At the end of the ad, when the woman is left to face her father's wrath, we assume that it will not amount to much. But in reality, it can and does amount to emotional and physical abuse or death.
So that's your serious message.)