The new fish fingers: breaded, fried and willing to strip on demand

This ad skeeves me out:



Pink. Fish. Female. Hmmm....whatever could they be getting at? Notice how the oversexed, female fish finger is so anxious to remove her breaded exterior to prove her worth to the random, male fish fingers that she doesn't know. Because that's what women do, or should be doing, apparently.

The thing is, the last two lines, after the other fish fingers are overwhelmed by the 'pink', would actually be funnier if they hadn't made it so sexualized - if pink were some attribute prized all on its own among the fish finger community, but not associated with human anatomy. As it is, the lines seem funny, but then are immediately a little disturbing.

The Mattesson's Smoked Sausage ad is even more imaginative. Don't even try to guess the association here unless you're a Mensa member: