Thursday, 4 June 2009

Not so amazing

This is a Kwik-Fit ad that runs on UK TV, although I don't recall seeing the subtitles as we do here.

I suppose what we're meant to be amazed by is that this Black employee might speak Chinese. Even though Kwik-Fit would argue that they're simply representing the surprising scope of their services, offered through all employees, substitute a White man and the whole thing would seem a whole lot less amazing, right? Or are we to believe the actor they chose is a coincidence?

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